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I was tasked to create a fully realized brand using a creative brief and style guide to communicate your design direction and goals. Using those brand touchpoint, create a stationary system with a cohesive look and feel.
Santa Monica College
Graphic Design
Programs
Adobe Illustrator
Adobe InDesign
Procreate
Deliverables
Branding
Stationery System
Visual Design
Creative Direction
Peregrine Coffee
Branding Project
My goal for this project was to create a brand that communicate an upbeat environment that is inclusive, welcoming, and forward thinking. The choice of using a Peregrine as the brand was to connect the energy and speed that coffee gives you to one of the fastest birds and animals alive. Communicating that this brand will get you where you need to be as fast as possible.
