Create and celebrate!
This project was to create an e-commerce application that would become a direct competitor to one of the more popular applications out there in their respected interests. I was tasked to use multiple research methodologies to gain insight to the competition and develop an information system with wireframes that would be later user tested.
Santa Monica College
Mobile Design
Programs
Procreate
Figma
Adobe Illustrator
Deliverables
UX / UI
Information System
Visual Design
Creative Direction
Empower
E-Commerce mobile application
Find your community!
Goal
E-Commerce has expanded to become more than just shopping for apparel and housewares. Many are using crowdsourcing as a method of funding projects, personal and for market. Crowdsourcing platforms are providing people a platform to find others that belief in what they belief in and to support similar interests.
I wanted to explore this type of e-commerce because it beyond just shopping material items, its also about creating community.
My goal was to create an easy to use mobile app that provides a way to stay in contact with your found community and creators. I’m looking to make this a direct competitor to one of the more popular apps in their respected interests, i.e. product, community or special interest.
Competitive Analysis
Creating a competitive analysis allowed me to narrow in on what type of crowdsourcing I wanted to pursue for this mobile project. I found companies the provided a platform for people looking for funds for projects, events, and a subscription based model for content. I looked at the mobile applications for the 3 major crowdsourcing site on the market and found a subscription based model with a focus on community is the direction I wanted to go in. The current site leading this model has a least robust application for new consumers looking to find content and community.
With direction of my project made I started sketching and wire framing my initial solutions for my e-commerce app.
User testability
Once I finished with creating the wireframes I conducted a usability test using paper prototypes. In this stage in the design process I wanted to evaluate the app and the services with real users. Through this process, I was able to really explore and analyze the information and behaviors my recruits gave me during the interaction with the product. Which allowed me to reevaluate and create a more human-centric design solution.
